Whirlpool India has announced an investment of more than Rs 245 crore to expand its refrigerator manufacturing capacity in the country. The move includes the addition of a new production line, reflecting the company’s effort to strengthen output as demand continues to rise.
The expansion is aimed particularly at the premium segment and at larger-capacity refrigerators. That suggests Whirlpool is aligning its production strategy with changing consumer preferences, as more buyers look for bigger appliances with higher-end features.
By increasing local manufacturing capacity, the company is positioning itself to respond more quickly to market demand in India. The investment also underscores the importance of the Indian market for appliance makers as household appliance demand evolves across categories.
The new line is expected to support Whirlpool India’s broader growth plans in refrigerators while improving its ability to serve customers seeking premium and spacious models. With this capacity addition, the company is focusing on a segment that appears to be gaining momentum.
