On Running has opened a new store in Dubai, marking the brand’s first retail location in the United Arab Emirates. The new shop is on the ground floor of the Mall of the Emirates, giving the company a physical presence in one of the country’s best-known shopping destinations.
The opening shows On is continuing to expand its retail footprint in the UAE even as the wider Middle East faces ongoing conflict. By moving ahead with a store in Dubai, the brand is signaling confidence in the local market and its long-term growth potential.
For On, the Dubai location creates a direct channel to shoppers in the United Arab Emirates rather than relying only on other retail formats. It also strengthens the company’s international store network with a first step into the UAE.
The new Mall of the Emirates store reflects a broader push by brands to secure space in key retail hubs across the region. In On’s case, the Dubai opening stands out as a notable entry into the UAE market despite a challenging regional backdrop.
