DoubleVerify reported a 39% increase in connected TV impression volume in the UK, pointing to continued momentum for CTV advertising in one of the region’s biggest media markets. The update adds to signs that streaming-based viewing is becoming a larger part of digital ad delivery.
According to the company, the UK gain comes as connected TV adoption keeps accelerating across Europe, the Middle East and Africa. That broader EMEA trend suggests advertisers are putting more focus on internet-delivered television as audiences spend more time with streaming services and connected devices.
The data also highlights why measurement is becoming more important in the CTV market. As impression volume grows, brands and agencies need stronger tools to verify media quality, improve ad performance and understand campaign outcomes across a more fragmented video landscape.
DoubleVerify, which provides software for media verification and performance optimization, is positioning its latest figures as evidence of the expanding role of CTV in the advertising mix. In the UK, the 39% rise underlines how quickly the channel is scaling as marketers look for reach and accountability in digital video.
