LVMH has sold its stake in SirDavis to Beyonce Knowles-Carter, leaving the singer with full ownership of the US whiskey brand. The deal marks a change in control for a label that was launched as a partnership with the luxury group's wine and spirits arm.
SirDavis was established in 2024 as a US-based joint venture between Moet Hennessy and Knowles-Carter. With LVMH now exiting its shareholding, Beyonce becomes the sole owner of the business.
The move ends LVMH's direct investment in the whiskey venture while keeping attention on the growing role of celebrity-led brands in the drinks industry. SirDavis had been one of the group's collaborations in the spirits market through Moet Hennessy.
While financial terms were not detailed in the available report, the transaction reshapes the ownership structure of SirDavis less than a year after the joint venture was set up. The brand will now move forward under Beyonce's full control.
