Ferrari has reportedly already achieved its 2026 sales target for the Luce EV, only about two months after the model’s uneven launch earlier this year. A Financial Times report, published ahead of Ferrari’s quarterly earnings, suggests demand for the new electric vehicle has moved faster than many expected.
The Luce has drawn attention not only because it is Ferrari’s EV, but also because it was designed by Jony Ive. Early reaction to the car has been described as polarizing, yet the latest report indicates that interest has stayed strong despite that mixed debut.
One of the biggest takeaways is the reported strength of demand in China. The snippet points to China as a particularly important market for the Luce, underlining how central the country remains for luxury and premium carmakers introducing new high-end models.
If the report is accurate, Ferrari’s early Luce momentum would mark a notable turnaround from the concerns surrounding its launch. It would also give the company a stronger starting point as investors look to its earnings update for more detail on how Ferrari’s move into electric vehicles is being received.
