Swiss sportswear brand On is accelerating its physical retail push with new moves spanning the Middle East, the US and South America. Just days after opening its first store in Dubai, the company has opened another location on Chestnut Street in San Francisco.
The San Francisco opening is part of a broader California strategy. According to the available details, On plans to keep investing in retail across the state over the next three months, signaling a continued focus on in-person shopping and branded storefronts.
At the same time, the company is also expanding into Brazil, adding another major market to its international growth plans. The combination of Dubai, California and Brazil shows that On is pursuing store growth across multiple regions rather than concentrating on a single geography.
Together, these steps suggest a wider effort to build On’s retail presence through new store openings and market entries. With fresh investment in California and an expansion into Brazil following its Dubai debut, the brand appears to be broadening its global footprint through physical retail.
