Companies across India are preparing for a more active festive hiring season this year, with temporary recruitment expected to rise by 8% to 25% compared with the same period last year. The outlook points to stronger seasonal staffing demand even as businesses continue to watch geopolitical uncertainty.
The expected increase in festive hiring is being linked to resilient domestic consumption and continued expansion in consumer-facing sectors. Retailers are likely to add more short-term staff to manage higher footfall and sales activity during the peak shopping period.
Ecommerce and logistics are also expected to play a major role in the hiring push. As festive orders increase, companies in these segments typically need extra workers for warehousing, delivery operations, order processing and customer support, making them key drivers of temporary recruitment.
Overall, the early hiring outlook suggests that India Inc is entering the festive season with a sharper workforce plan than last year. If consumer demand remains steady, temporary staffing could become one of the clearest indicators of business confidence during the holiday-led sales cycle.
