Pokémon Go brought in more than $48.5 million in in-app purchase revenue during its 10th anniversary week, according to data cited from AppMagic. The tracking firm said the game posted its strongest weekly performance from July 6 to July 12.
The surge came during the Road to Legends event, which ran as part of the anniversary celebrations. The timing suggests that live events and milestone content helped drive player spending during the week.
For a mobile game that has been on the market for a decade, the result stands out as a major commercial milestone. It shows that Pokémon Go can still generate significant revenue when special events align with strong player interest.
The latest figures highlight the continuing value of in-game purchases for long-running mobile titles. In Pokémon Go’s case, the anniversary period appears to have turned into a record-setting sales window.
