As child immunisation rates fall across the UK, the issue is being linked to the pressures many families face in a baby's first months, rather than to social media alone. The picture emerging is that delayed or missed vaccinations can happen even when parents support immunisation in principle.

One example comes from a clinic in West Yorkshire that is taking a more proactive approach to improving uptake. The case highlighted involves a mother, Lily, who agreed with vaccination but found the early weeks of motherhood overwhelming after a traumatic birth and post-partum depression.

Her experience points to a broader problem behind falling UK child vaccination rates. Mental health struggles, exhaustion, and the practical challenge of keeping up with appointments can all make routine immunisations harder to manage, especially during a stressful period for new parents.

The West Yorkshire clinic's response underlines how health services may need to focus more on access, follow-up and support for families, not just messaging about vaccines. In that view, boosting child jabs is as much about helping parents through difficult circumstances as it is about countering misinformation.