Tesla is being viewed as a potential rebound story after falling well below its recent peak. The stock remains roughly 15% under its 52-week high, but a more favorable outlook on vehicle profit margins and software adoption is helping support a bullish price target.

A key part of that optimism is the company’s improving auto margins, which investors closely watch for signs that pricing pressure may be easing. Stronger profitability in the core car business could help justify a higher valuation for Tesla, especially after the sharp retreat from its December highs.

Another major factor is growth in Full Self-Driving subscriptions. The report points to about 1.28 million FSD subscribers, suggesting Tesla’s software business is becoming a more meaningful piece of the investment case. That matters because recurring software revenue is often seen as more scalable and higher margin than vehicle sales alone.

The bullish view also stands out against a tougher backdrop for other automakers and electric vehicle rivals. With competitors facing their own profitability challenges, Tesla’s combination of margin recovery and expanding FSD adoption is being framed as a reason the shares could rally about 12% from current levels.