Apple is preparing for its major September iPhone launch by opening a lottery for US retail employees who want to help staff the in-person unveiling.
The program gives eligible retail workers an opportunity to take part in the event, as Apple organizes staffing for what is expected to be its biggest product launch of the year.
The lottery highlights the role of Apple’s retail workforce in supporting the company’s launch events. Further details about the selection process and the products involved were not provided in the available report.