Amanda Rufener has been promoted to senior vice president of Exhibitor Marketing & Operations at PaperAirplane, giving her a larger leadership role at the exhibition relations firm.

In the expanded position, Rufener will lead the company’s account team and oversee partnerships involving studios, exhibitors, and marketplace partners. The promotion broadens her responsibilities across both client-facing work and operational oversight.

The move highlights PaperAirplane’s emphasis on its exhibitor marketing and operations business. By placing Rufener in the SVP role, the company is consolidating leadership around account management and industry partnership work.

For PaperAirplane, the elevation of Rufener signals a wider scope for one of its senior executives as it continues working with major players across the exhibition landscape. Her new title reflects a bigger role in guiding team strategy, partner relationships, and day-to-day execution.