Lionsgate has released video of a live stunt show staged in New York City to promote Mutiny, its upcoming action movie. The on-location event was designed as a viral marketing attraction for audiences in the city and online viewers.
The promotion centers on an invitation to “push the button,” giving the campaign an interactive hook while showcasing the film’s action-focused identity. The newly published footage captures the stunt presentation for fans who could not attend in person.
Mutiny is scheduled to arrive in theaters this August. The campaign adds an unconventional public event to the film’s promotional rollout, alongside the movie’s trailer.
