Rio Ferdinand and his wife Kate Ferdinand are reportedly being lined up for Wild Frontier, ITV’s new I’m A Celebrity spin-off that is due to film in Canada next month. Reports have described the pair as one of the show’s major signings ahead of production.
If the move goes ahead, Rio and Kate are expected to make history on the programme as the first married couple to sign up. That detail has quickly become one of the biggest talking points around the new series, as ITV appears to be building interest around a fresh version of the I’m A Celebrity format.
Wild Frontier is already drawing attention because it expands the I’m A Celebrity brand beyond its usual setup. The Canada location also gives the spin-off a different backdrop, which could help set it apart from the main show while still keeping the survival and reality competition appeal viewers know.
At this stage, the reported casting of Rio and Kate Ferdinand has not been fully confirmed in the available details, but their names have become central to early buzz around the series. With filming said to be starting next month, more on the Wild Frontier lineup is likely to emerge soon.
