Kim Kardashian’s SKIMS is preparing to enter the Indian market through an exclusive partnership with Reliance Brands Limited. The collaboration will bring the shapewear and lifestyle label to Indian shoppers through both physical retail and digital platforms.
Reliance Brands will operate SKIMS in India under the partnership announced on Wednesday. The arrangement gives the brand a local retail and online presence as it expands into one of the world’s major consumer markets.
SKIMS’ first Indian stores are planned for Delhi and Mumbai. The openings will give shoppers in both cities direct access to the brand, while digital channels will extend its availability beyond the initial store locations.
The India entry adds a new market for Kardashian’s fashion and lifestyle company, with Reliance handling the brand’s operations across the country.
