Artificial intelligence is becoming a more prominent part of Disney’s business, extending beyond customer-facing experiences into the company’s theme park operations. The technology is now linked to how Disney plans, develops and runs its parks.
Josh D’Amaro has confirmed that Disney is using a real-life system compared with J.A.R.V.I.S., the artificial intelligence assistant from Marvel. The reference highlights the growing role of AI in supporting Disney’s approach to major park projects and expansions.
Disney has relied on advanced technology behind the scenes for years, but its executives are now discussing those systems more openly. The shift reflects how AI is becoming part of the company’s broader planning and operational strategy for its theme parks.
