India’s leading two-wheeler manufacturers are reshaping their businesses as electric vehicle sales grow and demand for premium models gains importance. Hero MotoCorp, Bajaj Auto and TVS Motor are among the companies adjusting their operating structures to respond to the changing market.
Analysts say manufacturers are bringing their electric vehicle divisions closer to their main two-wheeler operations. The approach is intended to align EV activities more closely with established businesses as electric scooters and motorcycles become a larger part of the industry.
The companies are also establishing dedicated leadership roles for high-growth areas. Premium vehicles are receiving particular attention, with analysts pointing to the need for marketing strategies that distinguish these products from mass-market two-wheelers.
The restructuring reflects a broader shift in India’s two-wheeler sector, where manufacturers are balancing the expansion of electric models with efforts to build stronger premium offerings.
