Narendra Modi’s rise to India’s prime ministership in 2014 became closely associated with a new style of political communication. His campaign made extensive use of social media and digital tools, helping place the internet at the center of electoral politics in India.
Modi was among the earliest prominent world politicians to recognize how online platforms could expand a political movement’s reach. His digital presence helped connect campaign messaging with large audiences beyond traditional media and in-person events.
Since then, Modi has remained one of the most followed political leaders worldwide. His prominence online reflects the growing importance of social platforms in shaping political communication, public engagement and election campaigns.
India’s experience illustrates how the internet has moved from a supporting campaign channel to a major arena for political influence.
