DigiPlus Interactive’s rise reflects how quickly the gaming market in the Philippines changed during the pandemic. With in-person activity disrupted, chairman Eusebio Tanco made a high-stakes move to bring bingo online, turning a traditional format into a digital product at a time when consumer behavior was shifting fast.
That decision appears to have paid off, helping DigiPlus become the country’s largest online gaming operator. The company’s story centers on a moment of pressure that forced a strategic pivot, then opened the door to broader growth as more players embraced online platforms.
Now, DigiPlus is moving into its next phase with more competition around it. As rivals try to capture a larger share of the market, the company is reportedly responding by investing in a new superapp, a step that suggests it wants to deepen user engagement and widen the range of services available in one digital ecosystem.
The company is also looking beyond its home market through overseas expansion. Taken together, the superapp push and international plans show DigiPlus trying to build on the momentum created by its online bingo bet, while preparing for a more crowded and competitive regional gaming landscape.
