Starbucks Japan is set to open new stores on Shinkansen platforms at Kyoto and Nagoya stations, bringing the coffee chain closer to passengers using Japan’s busiest high-speed rail route.
The locations are designed to add the familiar aroma and taste of freshly prepared Starbucks drinks and food to the Shinkansen travel experience. Passengers will have another option for picking up refreshments before boarding.
Travelers on Japan’s bullet trains can already bring their own food and drinks aboard, a convenience that is part of the appeal of long-distance rail journeys. The new platform stores offer a further way to buy something for the trip while at the station.
Their placement at Kyoto and Nagoya stations also reflects the importance of the route connecting major destinations in Japan. With Shinkansen services known for their punctual schedules, convenient platform-based food and drink options can be especially useful for passengers traveling on a tight timetable.
