Rising coffee prices are changing how people shop, according to Italian roaster Lavazza. The company says many consumers are cutting back on volume while putting more emphasis on quality, a shift that is boosting interest in whole-bean coffee.
Lavazza’s chairman said the trend can be summed up as buying less, but buying better. Instead of choosing larger amounts of cheaper coffee, some drinkers appear to be moving toward products they see as higher quality, even as overall costs increase.
That change is also supporting demand for bean-to-cup machines, which are designed to grind whole beans at home. The move suggests that more households want a coffee experience that feels fresher and more premium, despite pressure on budgets.
The comments highlight how inflation and higher food and drink costs can reshape consumer behavior rather than simply reduce spending. In coffee, Lavazza’s view is that price increases are encouraging a more selective market, with whole beans and at-home brewing equipment benefiting from the shift.
