Companies are unlikely to unlock the full value of artificial intelligence simply by rolling out new tools to employees, according to a McKinsey report. The report suggests that the biggest gains will come when businesses rethink how work is organised and how decisions, processes and teams operate around AI.

The central message is that adoption alone is not enough. While employee use of AI can improve productivity in specific tasks, broader business impact is expected to depend on deeper organisational reinvention. That includes redesigning workflows, updating operating models and changing internal practices so AI becomes part of how the company functions rather than an add-on.

This view reflects a wider shift in how companies are approaching artificial intelligence. Instead of focusing only on access to AI tools, businesses are being encouraged to examine where AI can reshape day-to-day operations, improve coordination and support new ways of working across departments.

For executives, the report points to a more demanding path to AI returns. Success may depend less on isolated experimentation and more on structural change that aligns technology with management processes and organisational design. In that sense, McKinsey presents AI value as a business transformation challenge as much as a technology opportunity.