Cracker Barrel Old Country Store Inc. said July 20 that it has sold Maple Street Biscuit Co., the restaurant chain founded in Jacksonville. The buyer is Kentucky-based Biscuit Belly, marking a new chapter for a brand Cracker Barrel acquired more than six years ago.
When Cracker Barrel bought Maple Street Biscuit Co., the goal was to grow the concept beyond its original footprint. The latest sale shows that strategy has changed, with the company now exiting the brand after a period in which Maple Street had been reduced in size.
The deal also highlights the shifting restaurant industry landscape, where operators continue to reassess portfolios, expansion plans and brand performance. For Maple Street, the sale follows a downsizing phase and transfers ownership to another biscuit-focused restaurant company.
Maple Street Biscuit Co. has roots in Jacksonville, making the transaction notable for the local business community as well as the broader casual dining sector. While the terms of the sale were not detailed in the available report, the move ends Cracker Barrel’s ownership of the once-expansion-focused chain.
