Mastercard chief marketing and communications officer Jill Kramer says artificial intelligence can play a constructive role in modern marketing, serving as a tool that helps people uncover insights and develop stronger ideas. In an interview for the CMO Insider video series, she framed AI as part of the broader toolkit marketers now need to navigate a fast-changing environment.
Kramer's view highlights a growing theme across the industry: AI is most valuable when it supports human decision-making rather than replacing it. Used well, the technology can help teams process information, spot patterns and open up new creative directions that might otherwise be missed.
For marketing leaders, that approach reflects the pressure to move faster while still producing work that connects with customers. AI can help with efficiency and idea generation, but the emphasis remains on human creativity, judgment and brand understanding. That balance is increasingly central as companies test how automation fits into communications and campaign development.
At Mastercard, Kramer's comments point to a practical stance on AI adoption in marketing. Instead of treating the technology as a stand-alone solution, she suggests it should be used alongside the experience and instincts of marketers, with the goal of improving insight and strengthening creative work.
