ITC has said its non-tobacco FMCG business has crossed Rs 24,000 crore in revenue, marking a major milestone in the company’s effort to build a larger consumer goods presence beyond cigarettes. The scale of that business now places it among the leading players in India’s fast-moving consumer goods market.
The company is aiming for the top position in the Indian FMCG sector, with its newer consumer business already described as the country’s No. 2 player by revenue. That reflects years of expansion across packaged foods, personal care and other daily-use categories, where ITC has been steadily increasing its reach.
Alongside growth, ITC is also focused on improving profitability in the FMCG segment. Margin expansion remains a key priority as the company works to strengthen its product mix, improve efficiencies and build stronger brands in highly competitive categories.
Another part of its strategy is expected to center on health-oriented offerings, an area that continues to gain importance among urban and value-conscious consumers. With scale rising and a sharper focus on margins and healthier brands, ITC appears to be positioning its FMCG business for the next phase of competition in India’s consumer market.
