Wipro Consumer Care has agreed to acquire TTK Healthcare’s Good Home and Eva brands for Rs 256 crore. The transaction adds two established consumer labels to Wipro’s portfolio and strengthens its presence in home care and fragrance products.
Good Home is associated with household cleaning and related home care products, while Eva is known in the fragrance segment. By bringing both brands under its consumer care business, Wipro is expanding into categories that can complement its broader fast-moving consumer goods portfolio.
The deal value has been pegged at Rs 256 crore, and the acquired business is linked to Rs 148 crore in FY26 revenue, according to the information available. That gives Wipro an immediate scale addition rather than a purely early-stage brand bet.
For TTK Healthcare, the sale marks a move to transfer these consumer brands to a larger buyer with a wider distribution network. For Wipro Consumer Care, the acquisition signals a push to deepen its play in everyday consumer products through recognized names in home care and personal fragrance.
