RJ Corp, the group led by Ravi Jaipuria, has brought in former Diageo executive Prathmesh Mishra as it looks to widen its presence in beverages. People familiar with the matter say the appointment is tied to the company’s interest in building a stronger play in the premium alcoholic beverages segment.
The move is notable because RJ Corp is best known for its long association with PepsiCo as a bottling partner through Varun Beverages. Bringing in an executive with Diageo experience suggests the group is evaluating opportunities beyond its established soft drinks business and exploring a more premium, higher-value drinks category.
Mishra’s background in the alcohol industry could help RJ Corp shape strategy, partnerships and brand positioning if it moves deeper into premium spirits or related categories. While details of the company’s exact plans have not been made public, the hiring points to a broader effort to expand the group’s beverages footprint.
For the wider market, the development highlights how major Indian consumer groups are continuing to look at premiumization as a growth theme. RJ Corp’s decision to appoint a former Diageo hand indicates that premium alcoholic beverages may become an important area to watch in the group’s next phase of expansion.
