BMW is aiming to make electric vehicles account for half of its total sales by 2030, a major step up from its current mix. The target highlights how the automaker is trying to grow battery-powered models while still keeping a wide range of other drivetrains in its lineup.
Recent figures show the company has already increased the share of EVs in BMW Group sales from 4.1% in 2021 to 17.9% in 2025. In the first half of 2026, fully electric models represented 17.7% of total deliveries, showing that EVs now make up a meaningful part of the business even if they are still far from the 50% goal.
The push comes as BMW continues to offer customers many choices, from small gasoline engines to plug-in hybrids and more powerful performance-focused setups. That broad strategy has long been a defining part of the brand, but the new sales objective shows electric vehicles are expected to take a much larger role over the rest of the decade.
For BMW, the challenge will be turning steady EV growth into a much faster ramp-up by 2030. With electric sales share having risen sharply over the past few years, the next phase will determine whether the company can move from roughly one in six deliveries today to one in two by the end of the decade.
