Lee Cronin has addressed reports that an advertising campaign for his R-rated horror film The Mummy was banned in the United Kingdom. The development has added another point of controversy around the movie ahead of and following its UK theatrical release.
The Mummy generated attention before arriving in cinemas, and its release in the UK during mid-April has kept discussion surrounding the gruesome horror production in the spotlight. The reported advertising decision has now intensified interest in how the film has been marketed to British audiences.
Cronin’s response comes as the movie continues to court controversy in the UK. Reports about the ban have focused on the film’s promotional campaign, while the director’s comments provide his perspective on the latest issue connected with The Mummy.
The situation places renewed attention on the film’s provocative reputation and its reception in the UK, where the horror movie is now playing in theaters.
